VERO x Smokey Bear Round Two
The Smokey Bear campaign, a cornerstone of American culture, is the longest-running public service announcement initiative in U.S. history. As Smokey Bear celebrates his 80th anniversary, VERO is marking this milestone with the launch of two new limited-edition watches, building on the success of their popular 2023 release. We covered the initial 2023 release here, which was an awesome example of blending conservation with philanthropy.
This highly anticipated collection has already sparked excitement among watch enthusiasts and outdoor lovers alike. With limited availability, VERO expects these models to sell out quickly.
New Colorways: Forest Green and Brilliant Blue
The 80th Anniversary Smokey Bear Watch collection introduces two striking new colorways: **Forest Green** and **Brilliant Blue**. Each watch is crafted with meticulous attention to detail, featuring a satin-finish bronze case—a material known for its ability to develop a unique patina over time, giving each piece a distinctive character that evolves with wear.
Premium Features for Adventure and Style
- **Movement:** The VERO Smokey Bear Watches are powered by the reliable Seiko NH38A Automatic movement, offering a 41-hour power reserve.
- **Case and Crystal:** The watch boasts a 38mm case with a 12mm height, crafted from bronze for durability and a natural patina. It’s topped with a flat sapphire crystal coated with green Super-LumiNova for enhanced visibility in low light.
- **Straps:** Both styles come with a premium leather strap with quick-release spring bars and an additional black canvas NATO strap, giving wearers versatile options for any occasion.
- **Water Resistance:** Designed for rugged use, the watch features a screw-down crown and case back, ensuring 120 meters (393 feet) of water resistance.
- **Dimensions:** With a 46mm lug-to-lug measurement and a 20mm strap width, this watch balances robust construction with comfortable wearability.
Smokey Bear: A Legacy of Fire Safety and Conservation
For eight decades, Smokey Bear has been a timeless icon, reminding generations about the importance of fire safety and environmental conservation. As we celebrate his 80th anniversary, VERO’s special edition watches honor this enduring legacy, bringing together tradition, craftsmanship, and a commitment to the outdoors.
VERO x Smokey Bear Limited Edition Availability
The Official Smokey Bear 80th Anniversary watches are special edition timepieces, with no set production limit. Priced at $550 USD, 10% of the profits from each sale will support the United States Forest Service, contributing to the preservation of our natural landscapes.
These watches are available for purchase at VERO Watch. Don’t miss the opportunity to own a piece of history and celebrate Smokey Bear’s legacy with a watch that’s as iconic as the bear himself.
What's better than supporting the United States Forest Service while sporting a cultural icon?
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