FOR THE GREATEST GOOD TO THE GREATEST NUMBER OF PEOPLE FOR THE LONGEST TIME.
Founded in 2015 in Portland, Oregon, VERO Watch Company challenges the notion that quality watches must be expensive and dull. Their mission is to craft timepieces meant to be worn, not shelved. Inspired by resilience and style, VERO creates unique watches that adorn wrists globally, championing the modern American field watch. Each series builds on past successes and failures, reflecting their commitment to craftsmanship and durability. They prioritize small production runs to minimize waste while encouraging wearers to live boldly, offering rugged gear and a strong warranty.
A History of Service and Giving Back
VERO has a track record of combining their passion for quality matchmaking with their mission to give back to efforts that support American Forestry Preservation. In August of 2023, VERO teamed up with the US Forest Service with the release of their Smokey Bear watches that aimed to keep the message of forest fire prevention alive. In similar fashion to the Smokey Bear watches, the new Forest Service Edition watches will also be a conduit to donate 10% of proceeds to the USDA Forest Service. The act of giving enables the Forest Service to continue preserving and protecting American forests.
VERO Forest Service Edition Watch
VERO Watch Company introduces its USDA Forest Service Collection, featuring four unique colorways inspired by the teams safeguarding our nation's forests and grasslands. Each colorway represents elements of the American forests and grasslands and the brave teams that keep them safe. The collection consists of pieces respectively dubbed 'Hotshot', 'Ranger', 'Airtanker', and 'Service Green'. These watches are sure to stand out on the wrist, while also providing dependability and durability in the elements.
4 Distinct Tribute Colorways
'HOTSHOT'
Forest Service Hotshot crews are celebrated for their profound knowledge of forest fire behavior and their vibrant uniforms and gear. The iconic Hotshot Yellow stands out prominently against the subdued grays.
'RANGER'
The iconic uniforms of USDA Forest Service Rangers, featuring wide-brimmed hats, khaki shirts, and forest green pants, epitomize their image as guardians of the great outdoors.
'AIRTANKER'
The Forest Service combats forest fires with airtankers carrying red fire retardants. VERO's Airtanker watch mirrors this color scheme with bright red and metallic gray.
'SERVICE GREEN'
The vibrant hue of USDA Forest Service utility trucks is echoed in VERO's Service Green, complemented by black and brown accents.
The Details and Specifications
The VERO Forest Service editions are designed for outdoor enthusiasts with a comprehensive set of features. Boasting a water resistance of 120m/393ft and screw-down crowns and case back, these watches ensure durability and protection. The AR coated flat sapphire crystal enhances visibility and resilience, while the stainless steel case with scratch-resistant, color-tinted Cerakote provides both style and robustness. Super LumiNova illuminates hands, dial numerals, and inner bezel numerals for improved readability in low-light conditions, complemented by protective rubberized steel bullhorns and an inner rotating bezel for added functionality. Powered by a Seiko PX28A Kinetic movement with a date display and sweeping power reserve indicator, these watches offer reliable timekeeping and energy efficiency. With dimensions of 39mm case width, 12.5mm case height, 45.25mm lug to lug, and 18mm strap width, they accommodate wrists ranging from 6.5" to 8".
Specification Round-Up:
Water Resistance | 120m / 393ft |
|---|---|
Case Features | Screw-down crowns and caseback |
Crystal | AR coated flat sapphire |
Case Material | Stainless steel with Cerakote |
Luminescence | SuperLumiNova |
Protection | Protective rubberized steel bullhorns |
Bezel | Inner rotating bezel |
Movement | Seiko PX28A Kinetic movement |
Case Width | 39mm |
Case Height | 12.5mm |
Lug-to-Lug | 45.24mm |
Price | $475 |
The VERO Forest Service watches provide plenty of what we're looking for in a watch built for the outdoors. The durability and dependability mixed with the stand-out colors, make this release a must have. The watches are available now and can be purchased directly from VERO.
Balance & Bridge
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