Every now and then you see a watch that just grabs you. You don't know quite why, and can't quite put a finger on the specifics, but it just hits the mark. Sometimes, you are even more fortunate to find that the entire catalog of said watch and brand does the same. Enter Nezumi, we're glad we found you.
Photo(s) copyright ©️ David Campo / Nezumi Studios, all rights reserved
Established in 2011 by Stockholm-based designer David Campo, Nezumi is a creative hub encompassing a range of passions, including premium watchmaking, designer apparel, and the in-house classic Porsche 911 club, Roughneck Brigade™. The common thread uniting these pursuits is an unwavering commitment to detail and a genuine love for heritage, with a shared aspiration for perfection in all Nezumi® products. If none of this is obvious yet, it will be.
With nearly two decades of experience in the fashion industry, David has been involved in various aspects such as creative direction, product design, brand building, sourcing, and manufacturing for leading global brands. Seeking total creative freedom, he founded Nezumi in 2011.
The studio's inaugural venture in 2011 was the limited production of 50 selvage denim jeans named N-0-2-50, denoting the quantity made. They quickly sold out, leading to the evolution of collections featuring denim, leather goods, accessories, and the eventual addition of watches. Notably, the first watch, the Voiture, was launched in 2015. Nezumi's genesis, its diverse creative endeavors, and the initial success that paved the way for its expansion into the world of watches have led to ourselves, and others taking notice. We like what we see.
Nezumi Aviera GMT - A Long Time Coming
Founder David Campo originally designed the Aviera "7-8 years ago" and claims it was supposed to be the second watch released under the Nezumi® Brand. Many may understand why Campo chose to delay it, as affordable and available GMT movements were not commonplace, especially automatic and manually wound variations. When Seiko later introduced their NH34/NH34A automatic movements for their SSK model line, Campo knew the opportunity was coming to revisit the nearly decade old Aviera. After a few tweaks and minor adjustments, Campo "landed on what you see here".
The name Aviera combines the words 'Aviation' and the Swedish word 'Navigera', which means to navigate. A fitting name for the piece that combines classic aviation based design with a touch of Swedish flair.
Aviera GMT Specifications
Powered by Seiko's Automatic GMT cal.NH34 movement, it boasts a robust 40+ hours of power reserve when fully wound, making sure it keeps ticking through your adventures.
The watch features a fixed bezel with a 24-hour scale, adding a practical touch for those who appreciate GMT functionality. The custom cream-colored Grade X1 Swiss Super-LumiNova® ensures that it's not just a daytime companion, offering visibility in low-light conditions.
Encased in brushed 316L Stainless Steel, this watch is not only durable but also exudes an awesome vintage tool aesthetic. With a water resistance of up to 200m (20 ATM or 660 ft.), it's also ready for underwater escapades. The 40mm diameter (excluding the crown) strikes a balance between presence and wearability, while the 12mm case height (plus a 1.55mm domed glass) adds a touch of dimension.
The lug-to-lug distance of 47mm and a lug width of 20mm ensure a comfortable fit on your wrist. The screw-down crown, adorned with trademark branding, adds a distinctive touch while contributing to the watch's water resistance. Flip it over, and you'll find a screw-on machined case back proudly displaying its branding.
**The Black Dial (Model AA1.102) is Currently Sold Out - Limited Numbers of the Blue Dial (Model AA1.202) are Still Available**
The cherry on top? An AR coated double-domed sapphire crystal that not only protects but also enhances the clarity of the watch face. Whether you're a watch aficionado or simply want a reliable and stylish companion for your daily endeavors, this watch checks all the boxes.
Grab the Aviera GMT Before its Too Late
Photo(s) copyright ©️ David Campo / Nezumi Studios, all rights reserved
The Nezumi® Aviera GMT is designed in two distinct and handsome dial configurations. Reference AA1.102 features a black dial with a yellow GMT hand. Though this version is currently sold out at the time of publishing (12/20/23), the AA1-202 is currently available (not for much longer).
**A New, Second Iteration of the Aviera GMT from Nezumi is Coming Soon.**
Stay Tuned to Nezumi and Balance & Bridge for Updates!
The AA1.202 features a striking matte blue dial with the same accompanying yellow GMT hand. Both models are available with varying strap configurations, from rubber to stainless and leather options. And for a limited time, get any extra strap of your choice as part of a Christmas Special. Nezumi® is also including free shipping in the limited time offer as long as supplies last.
The Nezumi® Aviera GMT is an awesome and incredibly unique take on the classic aviation complication and fits nicely amongst Nezumi's additional offerings. Of all our favorite parts of watchmaking in the 2020s and beyond, we think the best part of the industry is the incredible value and original designs to be found in Microbrands and Independent watchmakers. The ability to create, let imagination drive, and produce high-quality, low-supply watches allows for an unbeatable diversity amongst watch enthusiasts. Now, more than ever, enthusiasts like us can discover a new brand, fall in love with a piece, and can be sure that we won't see it on everyone else's wrist. Each piece tells a story that sparks a conversation, and companies like Nezumi® help make it all possible.
Outside of the Aviera GMT, Nezumi® features other incredible designs and original takes on watches with our additional favorites, the KOZŌ Chronograph and the Baleine dive watch. Be sure to check them out, Nezumi® exemplifies what we love about watches and the people that wear and share them.
Check out more at Nezumi. Prices start at a steal of $344.
Balance & Bridge
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