Royal Enfield x UNIMATIC
Royal Enfield and UNIMATIC are two distinct brands with unique identities and missions, yet they share common elements of authenticity, heritage, and craftsmanship. They have more in common than you might think - and form a unique pairing with their limited November 9th launch.
Royal Enfield, with its origins dating back to 1901 in the UK and now headquartered in India, is renowned for its classic, retro-styled motorcycles. The brand is cherished for its timeless design and robust single-cylinder engines, offering an authentic and nostalgic riding experience. Royal Enfield's mission is to preserve its heritage and deliver simple, reliable motorcycles that resonate with riders seeking a vintage, cruiser-style approach to motorcycling. It has a global presence and a passionate following of enthusiasts who appreciate its commitment to tradition.
UNIMATIC, on the other hand, is an Italian watch brand that embodies a contemporary take on minimalist, functional timepieces. Established in 2015, UNIMATIC's watches are known for their clean, utilitarian designs and high-quality craftsmanship. The brand's mission revolves around creating modern watches inspired by military and diving aesthetics, focusing on precision, durability, and style.
While Royal Enfield and UNIMATIC operate in different industries, they share common threads. Both brands prioritize authenticity and heritage, aiming to evoke a sense of nostalgia in their respective products. They emphasize simplicity and functionality in their designs, and they have a strong commitment to delivering reliable, quality goods. Whether it's a classic motorcycle or a minimalist watch, both brands cater to enthusiasts who appreciate the value of tradition and craftsmanship.
The Royal Enfield and UNIMATIC collaboration exemplifies the idea that tradition and authenticity can coexist with contemporary design and innovation. They appeal to consumers who seek products that not only serve a purpose but also tell a story and connect them with a bygone era. These brands remind us that while the world may evolve, there's a timeless charm in the classic and the well-crafted.
Combining Tradition and Authenticity into the Modello Quattro U4-RE
The Royal Enfield x UNIMATIC Modello Quattro U4-RE follows a militaristic design language that pays homage to the joint spirit of the partnering brands. The design is striking, and was inspired by the Royal Enfield Legendary Engine.
The watch features a high gloss black dial, with a bright red Royal Enfield logo and markers in the impressive Super LumiNova® GL old radium lume. The watch also features a gold metallic closed second rail and is fitted with the workhorse Seiko NH35A movement that features ~41 hours of power reserve and hacking/handwinding.
In a first for UNIMATIC the collaboration features a heavily sandblasted 40mm stainless steel case, again inspired by the Legendary Engine finish. This case comes adorned with a heavy-duty black nylon NATO strap and comes with an extra cognac two-piece calf leather strap.
Including a nod to the early history of Royal Enfield, the screw-down caseback is engraved with the slogan "Made Like a Gun" along with the specific model number from the 122 piece limited run.
Securing your Limited Edition Modello Quattro
Because of the limited run of 122 pieces the watch will only be able to be secured via the UNIMATIC launch specific landing page found below at a price of €550.
Beginning at 6:00 PM CET on November 9th, and ending November 16th at 6:00 PM CET this model won't last long.
Royal Enfield x UNIMATIC Modello Quattro U4-RE Specifics and Highlights
Water Resistance | 300m |
Functions | Time Only |
Materials | Sandblasted Stainless Steel |
Case Diameter | 40mm |
Design | Gloss Black Dial, Red Logo |
Luminecense | Super-LumiNova® GL Old Radium |
NATO Strap | Black NATO w/ DLC UNIMATIC Hardward |
Leather Strap | Cognac Leather w/ DLC UNIMATIC Hardward |
For more information and offerings from Royal Enfield, visit via the link below:
For more information and products from UNIMATIC, visit via the link below:
Check out the MoMA x UNIMATIC lauch to see another awesome collaboration!
Thank you to UNIMATIC for imagery and additional information used in this article, and thank you for reading.
Balance & Bridge
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